Brand Communication Specialist Musa Kalenga discussed the three key roles he envisions AI playing in our future: creativity, efficiency, and optimisation.
Brand Communication Specialist Musa Kalenga recently spoke at the Unlock AI Summit – hosted by MTN Converged Solutions.
He is also the Group Chief Executive Officer at The Brave Group – a full-service agency that is focused on helping brands develop future-fit business strategies for a new digital world. “We see this levelling effect where the least creative writers get the biggest benefit,” said Kulenga. He cited the example of an aviation company, which has implemented AI-driven predictive maintenance to anticipate engine failures and schedule maintenance proactively.“Artificial Intelligence presents a profound opportunity for humanity to augment our capabilities, solve complex problems, and improve lives,” said Kulenga.
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