Taylor Swift is now taking the NFL world by storm. How has her rumored relationship with Travis Kelce affected the NFL betting world? Patrick Everson shares an inside look.
Take one of the most popular players in the NFL, add in arguably the most popular person on the planet, and what do you get?Caesars Sports’ Adam Pullen and DraftKings Sportsbook’s Johnny Avello go inside the numbers since the Travis-Taylor connection went public.First off, it’s worth noting that the Kelce-Swift impact stretches way beyond sports bettors.
Kelce prop bets took a massive amount of tickets and money at sportsbooks across the country, be it on player to score the first TD, anytime TD, Over/Under on receptions or receiving yards. In fact, action on Kelce props for the Chiefs-Jets matchup dwarfed that of the previous three weeks. "First of all, you have to understand that Kelce is a popular choice in prop bets without Taylor Swift. He’sgo-to guy. Kelce is one of the most-bet guys to score the first touchdown/anytime touchdown every week," Avello said."Now, you throw Swift in the mix on Sunday night, an isolated game. That game had the biggest handle of any game this year in the NFL.Indeed, they were.
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