The NFL isn't dumb when it comes to making money. And they know the Taylor Swift crossover has been a boon.
The NFL has seen ticket prices and television ratings go up for the couple games Swift has attended. She is in a relationship with Kansas City Chiefs tight end Travis Kelce. Stodgy fans who take NFL too seriously complain about how much Swift is being shown — even, according to Andrew Marchand of the New York Post. Marchand reported that ESPN and NBC did so, showing the ads during their pregame shows this past week.
Swift isn't being hurt by the attention, though it's not like she needs the bump. The NFL annually crushes everything else in television ratings, and Swift isn't just being shown all the time , but now she's getting free promos for her movie. A 30-second spot for"Sunday Night Football," is close to a million dollars, Marchand wrote.
In the Post's story, it downplayed the impact Swift has had on television ratings, but speculated that the NFL is cozying up to Swift to get her to headline a Super Bowl halftime show, which she has not done yet. If that's the conclusion to the NFL/Swift mashup, it would create tremendous attention for both sides.
For once, the NFL found someone that can outdo it in terms of fan attention. And the Swift/NFL story probably isn't fading away anytime soon, no matter whether you're on the side that likes it or not.Pierce County animal shelter hosts event as 17,000 pets expected to be evicted
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