“The vast majority of our content has remained focused on the game,” the league said in a statement.
Donna Kelce and Taylor Swift are seen during a game between the Chicago Bears and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium on Sept. 24, 2023 in Kansas City, Missouri.10/05/2023” — a representative for the NFL has released a statement defending all the hype. “The Taylor Swift and Travis Kelce news has been a pop cultural moment we’ve leaned into in real time,” the NFL told.
As a recap, the fuss began earlier this year when Kelce revealed he had a crush on Swift, revealing that he failed to slip the singer his phone number at one of her Eras Tour shows. A couple months later, rumors emerged that the Kansas City tight end was dating Swift, and they certainly weren’t dispelled when the pop star attended the Chiefs’ home game against the Bears in late September, followed by the team’s away game against the Jets a week later.
Swift’s attendance has already proven key to boosting viewership, with Sunday’s Kansas City Chiefs vs. New York Jets game becoming the most watched Sunday game” TikTok bio — the NFL explained in its statement, “We frequently change our bios and profile imagery based on what’s happening in and around our games, as well as culturally.”
“The vast majority of our content has remained focused on the game, our players and variety of other initiatives, including our Toy Story Funday Football alt-cast, the international games and more,” the league’s statement concluded.The statement came hours after Kelce, who still hasn’t officially confirmed his rumored relationship with Swift, spoke about the NFL’s extensive coverage of his alleged love story on hispodcast. “They’re overdoing it a little bit, for sure,” he admitted.
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