The one-day event collected preliminary box office returns of $24.3 million, according to data firm Comscore.
LOS ANGELES — “Spider-Man: No Way Home” has swung back on top of the box office during a holiday weekend where American theaters aimed to lure moviegoers with discounted $3 tickets.
National Cinema Day was intended to flood theaters with moviegoers during a Labor Day weekend, which is traditionally one of the slowest weekends in the industry. The promotion looked to prompt people to return in the fall, inspired by a sizzle reel of the upcoming films from major studios including Disney, Lionsgate, Sony and A24.
Some other countries have experimented with a similar day of cheap movie tickets, but Saturday’s promotion was the first of its kind on such a large scale in the U.S. Organizers of the National Cinema Day said the event could become an annual fixture. The top three performing movie titles for the day included Tom Cruise’s “Top Gun: Maverick,” The Rock and Kevin Hart’s “DC League of Super Pets” and Brad Pitt’s “Bullet Train.” Another top draw was “Spider-Man: No Way Home,” which recaptured the No. 1 box office spot for the weekend.
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Spidey tops box office while Cinema Day draws millions“Spider-Man: No Way Home” has swung back on top of the box office during a holiday weekend where American theaters aimed to lure moviegoers with discounted $3 tickets.
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Spidey tops box office while Cinema Day draws millionsLOS ANGELES (AP) — “Spider-Man: No Way Home” has swung back on top of the box office during a holiday weekend where American theaters aimed to lure moviegoers with discounted $3 t…
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