“Spider-Man: No Way Home” has swung back on top of the box office during a holiday weekend where American theaters aimed to lure moviegoers with discounted $3 tickets.
FILE - Tom Holland arrives at the premiere of"Spider-Man: No Way Home" at the Regency Village Theater on Monday, Dec. 13, 2021, in Los Angeles. Spider-Man: No Way Home has swung back on top of the box office during a holiday weekend where American theaters aimed to lure moviegoers with discounted $3 tickets. The first National Cinema Day nationwide promotion appeared to work with the highest-attended day of the year, drawing an estimated 8.1 million moviegoers on Saturday, Sept.
National Cinema Day was intended to flood theaters with moviegoers during a Labor Day weekend, which is traditionally one of the slowest weekends in the industry. The promotion looked to prompt people to return in the fall, inspired by a sizzle reel of the upcoming films from major studios including Disney, Lionsgate, Sony and A24.
“This proves that people love going to the theaters,” said Paul Dergarabedian, senior media analyst for Comscore. “Pricing is always a consideration.” The re-release of Steven Spielberg’s 1975 classic “Jaws,” on big screens for the first time in 3D, nabbed the final spot among the weekend's top 10 performers.
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