Promoted | Overcoming the hurdles to good CX TarsusOnline HPE
digital journey once set a business apart from its competitors, today it has become imperative.
This was one of the main points that emerged from a recent TechCentral round-table event hosted by HPE and Tarsus Distribution, which involved industry leaders from hospitality and associated industries. Attendees said a major challenge they needed to address was that users expect a more personalised and digital experience, delivered via multiple channels.
Only with a solid unified data management strategy and the appropriate technology needed to fuel it can organisations really turn their customer journeys into meaningful, data-driven journeys that are delivered on the customer’s platform of choice.It also emerged that the skills and capabilities needed to undergo digital transformation, particularly when it comes to CX, are in high demand as every company vies to gain a competitive advantage.
This is why personalisation is one aspect of CX that organisations need to focus on. While a good initial CX will encourage a consumer to make the initial purchase, personalisation is the key to sustaining good relationships in the future.The final hurdle that needs to be overcome is the integration of the systems and software that are needed to deliver the CX that is needed today. The average organisation already manages hundreds of applications, few of which are properly integrated.
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