Promoted | Ditch the DX: take the right route to transformation
of hype about digital transformation . It’s going to save the business; it’s going to transform customer engagement; it’s set to redefine collaboration and communication. All this is true, but only as a part of a whole. DX is a journey, not a destination, and the route isn’t linear – it’s decided by the business, its strategy, the shifting sands of market and economy, and on building a culture that’s capable of leveraging digital to achieve results that are measurable. It’s not a tool.
The biggest myth is that DX is technology that will simply deliver exactly what the business wants, when it wants it. The reality is that technology only forms one small part of the equation, and the rest is made up of culture, mindset and strategy. As the business embarks down the DX road, there are three key steps that it must take to ensure that DX is not a mythical beast that may or may not deliver value.
Many DX projects are not successful because there was internal resistance. Leadership paid lip service to the idea and put some backing behind the technology, but they stuck to the status quo because it was what they knew and were comfortable with.. It is a fundamental redesign of internal thinking that allows for people to fully realise the potential of the technology that comes with DX, and to innovate within that potential.
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