M&M’s said it was replacing its mascots because it didn’t want to be “polarizing.”
“In their place, we are proud to introduce a spokesperson America can agree on: the beloved Maya Rudolph,” the actress and “Saturday Night Live” alum who has not, as of this date, been central to any culture wars. “We are confident Ms. Rudolph will champion the power of fun to create a world where everyone feels they belong,” the company said.
Gabrielle Wesley, chief marketing officer for Mars Wrigley North America, said in a statement that the decision to engage Ms. Rudolph as the “chief of fun and spokesperson” for M&Ms had been “in the works for a while.”The Emmy-winning “Saturday Night Live” alum, who will appear in the M&M’s Super Bowl ad, said she’s “thrilled” to be working with the company.
“I am a lifelong lover of the candy and I feel like it’s such an honor to be asked to be part of such a legendary brand’s campaign,” the “Loot” and “Bridesmaids” star told today.com. “It’s a very fun pairing, if I do say so myself. I think little Maya would be thrilled to get to work with M&M’s.” “I was already the person that likes to watch the Super Bowl for ads, so I feel like, ‘Wow, now I get to be a part of that moment!'” she told People.
Actually, Rudolph is no stranger to the high-profile Super Bowl commercial blitz. In 2021, she starred in Klarna’s big-game debut as four quarter-sized singing cowboys to promote the pay-in-installments service.
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