The news comes three weeks before M&Ms is set to return to the Super Bowl with an ad after sitting it out last year. Mars hasn’t disclosed any other creative details about the ad
The Super Bowl is advertising’s biggest stage, with big-name brands pulling out all the stops and paying millions for a 30-second ad in an effort to capture the attention of the more than 100 million viewers that watch the game live. Many spend millions more on marketing campaigns leading up to the big event.
In a posting widely shared on social media on Monday, Mars said it was taking an “indefinite” pause on using the spokescandies. Mars didn’t say how long the pause would be for. Some likened the news to a publicity stunt that Planters tried in 2020 when it announced it was “killing off” its beloved spokescharacter Mr. Peanut ahead of the game.
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