A surprise announcement by Mars Inc. that it’s suspending “spokescandies” is sparking speculation.
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Changes to the talking M&M’s early last year aimed at making them more inclusive prompted some conservatives, including Fox News commentator Tucker Carlson, to criticize the brand for being “woke.” The brouhaha — which played out largely on social media — soon faded.Sign up to receive daily headline news from the Ottawa SUN, a division of Postmedia Network Inc.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.
The M&M’s brand says the move has been in the works for a while and isn’t a reaction, according to an emailed statement. Rudolph’s first appearance will be “a starring role” in the company’s Super Bowl campaign. “With Maya serving as the brand’s new spokesperson, this will allow the colorful cast of M&M’S spokescandies to step away and embrace a new path to pursue other passions.
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