Iris van Herpen imagines a fashion future in which clothes are only made on demand.
Like a fern, Amsterdam slowly started to unfurl last week as lockdown restrictions were eased, presenting the opportunity to speak within her atelier. Because her process is so collaborative and interactive, it’s been challenging to make much forward movement, but her new collection is coming together in “baby steps.
Sustainability has become such an important factor within every industry, and fashion has only started to address it just now. I think collaboration is going to be really key because fashion is a bit behind. The only way to catch up is to start using the knowledge of other industries and start partnering with them to improve fashion’s footprint and to change the way the whole system is working—with materials sustainability, but also with the [way] a garment is being made.
We are a slow fashion company and we are pretty lucky with customers who give us the time to develop and put effort into innovation and the sustainability of the materials. Making a special product just really takes time. The fastness of communication, like online social media platforms, is really challenging for brands to keep up with [in terms of] production. I think couture is a very beautiful example of almost the opposite of the speed of the world that we’re in today; it’s like art.
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