Virtual reality can remove many limitations of using a physical showroom.
As the fashion industry continues to change dramatically, focus on sustainability and cost-saving strategies have become pertinent. Further propelled by the coronavirus pandemic, technology has undoubtedly garnered heightened attention in the last few years. And in a very real need for the fashion industry to explore more sustainable approaches to travel, the idea of virtual showrooms and B2B wholesale platforms have been especially intriguing.
Still, in this new digital world, it remains important to keep a sense of connectivity and personalization. New technology by BrandLab Fashion offers to do just that. The B2B digital wholesale platform has developed technology to recreate brand showrooms using virtual reality. In these 360-degree showrooms, collections can be presented in almost any environment to communicate.
“After a number of conversations with our customers, it became apparent that the traditional B2B platform model was not conducive to tell the brand story, with our virtual showrooms the brand is able to have full autonomy over the merchandising process as they would have in their own showroom, therefore retaining the brand DNA,” Drury explained in a conversation with WWD.
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