French retailers said footfall remains below average, although shoppers venturing into stores are spending more than usual.
PARIS — A week after reopening stores, French retailers said footfall remains below average, although shoppers venturing into stores are spending more than usual, with winning categories including children’s wear, sporting goods and home goods.
Procos represents 60,000 stores, with members including Groupe Galeries Lafayette, Inditex, H&M, Lacoste, Pandora, C&A and Etam, with a combined annual turnover of 110 billion euros. Galeries Lafayette put in place a raft of security measures at its flagship on the Avenue des Champs-Élysées in Paris, regional stores and the BHV Marais department store in Paris. “Everybody felt very comfortable with the set-up. We have encouraged and trained our staff to take the initiative when it comes to implementing safety measures,” the spokeswoman said.
The group has seen a good response from local consumers, in line with its experience in China, with very high conversion rates. E-commerce is also growing fast, she reported. Pinault said sales staff were contacting customers by phone and developing new ways of selling remotely. Regis Pennel of L’Exception said the multibrand retailer reopened last Thursday, but traffic is down by around half. “There is very little footfall, but those who come in are here to buy,” he said.
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