The benefits of growing a social media following are endless: more potential leads, the opportunity to land sponsorships, brand deals, and credibility.
Because social media is very visual, Lacad stressed the importance of investing in high quality images. Work with professional photographers in your city, and once you grow your following enough, some photographers may be willing to do a trade. If it’s not in your budget, go for high quality stock images instead, or repost images already on Instagram - with permission of course.
“Viewers will take just a few seconds to decide whether or not they want to follow you,” Lacad said. “The higher the quality of the images, the more professional and put together your brand will seem.” Also make sure to focus on a few brand colors to create a feeling of cohesiveness throughout the profile as a whole. The algorithm is, of course, the biggest challenge posed when it comes to cutting through the noise. The first step to beating it is understanding it.
So, it’s all about encouraging engagement when your post gets some eyeballs, because this shows Instagram your content is relevant to your audience. Finish captions with a question that followers can respond to, such as, “Favorite book you read last year?” And, some have found that sharing a sneak peek of a feed post on their Instagram stories works to double check that their core group of followers saw it. Finally, a good business owner knows that they should make tweaks to strategy depending on the results. If certain types of posts are performing stronger than others, heed this call. Lacad has noticed that this differs across the board - for some, photos of themselves perform better than quotes, and for others, quotes perform better.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
From craft beer to jet lag rooms: Here are the coolest new things about flying in 2020From jet lag cures and sushi counters to 600-thread count linen and new ways to score miles, airlines are pulling out the stops to win customers on the ground and in the air.
Read more »
'Bombshell' to 'Hustlers': How Craft Pros Rebuilt Real Worlds From ScratchFrom re-creating Fox News sets and World War I battlefields to perfecting the glamorous hair of a top-earning stripper and an imaginary Adolf Hitler's disheveled uniform, these experts explain how they captured the settings, fashions and tones of these five films that take place in recognizable places.
Read more »
The Last Word: Steven Van Zandt on the Death of Rock and the Biggest Mistake He Ever MadeThe guitarist-actor-producer also discusses his lifelong friendship with Bruce Springsteen, how he crafted his ‘Sopranos’ character, and the possibility of a 2020 E Street Band tour
Read more »
Facebook just banned deepfakes, but the policy has loopholes - Business InsiderFacebook just banned deepfakes, but the policy has loopholes — and a widely-circulated deepfake of Mark Zuckerberg is allowed to stay up
Read more »
Pink and Carey Hart Celebrate 14 Years of Marriage With Sweet TributesThe couple has always been candid about their romance on social media.
Read more »
Canada's Trudeau makes waves online with new beardJust months after Justin Trudeau's blackface scandal, social media users are now fixated on the Canadian prime minister's new beard
Read more »