From jet lag cures and sushi counters to 600-thread count linen and new ways to score miles, airlines are pulling out the stops to win customers on the ground and in the air.
The next time you take to the skies, pay close attention. Airlines are constantly evolving to attract new customers and keep loyal travelers coming back.Lounges: Jet lag zones and barbecue decksFinnair's new Nordic-inspired Platinum Lounge in Helsinki counts a Finnish sauna among its amenities, while Cathay Pacific's The Pier lounge in Hong Kong offers The Sanctuary by Pure Yoga, a 700 square-foot area divided into two zones for yoga and meditation.
And to celebrate Belgian pralines, Brussels Airlines' flagship lounge, The Loft, has a Neuhaus master chocolatier making customized pralines for travelers in Brussels to enjoy or take along as gifts.Wine has always been a priority in premium cabins, but craft beer is having an in-flight moment. Grown aeroponically, the produce is grown in a matter of days with 95% less water and a fraction of the fertilizers of conventional farming, according to AeroFarms.
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