The latest iPhone’s entry-level price in the US has remained the same for five generations, effectively making it more affordable when considering changes in wages. The average South African Apple fan is not seeing the same benefit.
A significantly weakened rand has made the iPhone substantially more expensive in South Africa in the past few years, especially when measured against the average salary in the country.
When the first iPhone available in South Africa, the iPhone 3G, debuted locally in 2008, it cost 67% of the average salary. When looking at South African salaries within the local context alone, the 182% increase appears reasonable as the average annual increase has remained above inflation. When the iPhone 3G launched in South Africa in 2008, a dollar cost R8.04, compared with around R18 at the time of the iPhone 16’s launch.
The average salary of R9,495 in 2008 converted to $1,181 at R8.04 to the dollar, whereas the R26,793 in 2024 converts to $1,489 at R18.00 to the dollar. Since the iPhone 12 was released in 2020, the standard iPhone’s launch price in the US has remained $799.
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