The study published in Scientific Reports compared human and AI chatbot creativity using the alternate uses task (AUT), finding that AI chatbots generally outperformed humans in generating original and logical uses for everyday objects. Despite AI's strong showing, particularly by ChatGPT4, humans still had their unique strengths, underscoring the complex landscape of creativity.
By Susha Cheriyedath, M.Sc.Sep 17 2023 In a recent study published in the journal Scientific Reports, researchers compared human and artificial intelligence chatbot creativity using the alternate uses task to understand the current boundaries and potential of machine-generated creativity.
About the study In the present study, AUT data from humans was sourced from a previous research project, and using the online platform Prolific, native English speakers were engaged. Out of the 310 participants who began the study, 279 completed it. After evaluating their attentiveness through visual tasks, 256 were deemed diligent and included in the analysis, boasting an average age of 30.4.
Before analysis, the responses underwent a spell-check, and any ambiguous short answers were discarded. The essence of divergent thinking was gaged using the semantic distance between an object and its AUT response, utilizing the SemDis platform. Any potential bias in responses, particularly from AIs using jargon like "Do It Yourself" , was addressed for consistency.
Study results The present study analyzed the creative divergent thinking in humans and AI chatbots, focusing on their responses to different objects, and observed a moderate correlation between the semantic distance and humans' subjective ratings. This suggested that while both scoring methods measured similar qualities, they were not identical in nature. Therefore, it was deemed appropriate to evaluate the data using both semantic distance and subjective ratings.
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