“Very unfortunate, because I don’t think he meant what he said, and I don’t think he’s a bad person,” Gulden told the “In Good Company” podcast.
, one of the most successful collabs in the history…very sad,” Gulden said of the fallout of Ye’s comments.Adidas CEO Bjørn Gulden weighed in on Kanye West’s antisemitic remarks during a recent podcast interview.“Very unfortunate, because I don’t think he meant what he said, and I don’t think he’s a bad person,” Gulden said of Ye.Gulden, a former top executive at rival sportswear brand Puma, was elevated to CEO just weeks after Adidas parted ways with Ye.
He took control following the earlier-than-expected departure in November of his predecessor, Kasper Rorsted, due to shareholder dissatisfaction with declining profits and sagging earnings.by the Ye controversy, steep drops in sales in China as well as its winding down of business in Russia following the invasion of Ukraine.
Ye, the rapper, designer, and entrepreneur who at the peak of his powers claimed to be worth more than $3 billion, was dumped by Adidas after aIn September, the Anti-Defamation League condemned Ye for wearing a “White Lives Matter” shirt during Paris Fashion Week. Weeks later, Instagram and X, formerly known as Twitter, took action against Ye’s accounts on those platforms after he suggested that Sean “Diddy” Combs was being controlled by Jews and that he would go “death con 3 On JEWISH PEOPLE.”On Oct. 15, Ye claimed in a podcast interview that George Floyd died of a fentanyl overdose. He also lashed out at “Jewish media” and “Jewish Zionists” for forcing the cancellation of his shows.
That same month, Elon Musk, who weeks earlier acquired X, announced that Ye would have his account suspended.Ye could not immediately be reached for comment.
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