Adidas CEO Bjørn Gulden said he doesn’t think Kanye West “meant what he said” when the rapper spewed antisemitic comments last year that ended a lucrative relationship for both.
Adidas CEO Bjørn Gulden said he doesn’t think Kanye West “meant what he said” when the rapper spewed antisemitic comments last year. In a recent podcast interview, Gulden complimented West, also known as Ye, calling him “one of the most creative people in the world.” Gulden said the fact that Ye made the statements “wasn’t that good” and led Adidas to break the contract and withdraw the product, referencing the end of its Yeezy line.
West went on a tirade against Jews in a different podcast, saying that he “can say antisemitic s*** and Adidas cannot drop me” and threatened to “go death con 3 on JEWISH PEOPLE” on his X account. His comments garnered global outrage and a few days later Adidas ended its nine-year business relationship with him. Prior to those comments, Adidas put the “partnership under review” after he wore a “White Lives Matter” T-shirt in public.
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