Adidas CEO Bjorn Gulden doesn’t believe Kanye West “meant what he said” about Jews after the rapper went on a series of antisemitic tirades last year.
In an interview with the “In Good Company” podcast, Mr. Gulden said he was sad Adidas ended its partnership with Mr. West, also known as Ye, and said the rapper’s comments about Jews were taken the wrong way.
“Very unfortunate, because I don’t think he meant what he said, and I don’t think he’s a bad person,” he said of Ye. “It just came across that way.” Mr. Gulden, who became CEO soon after the company ended its partnership with the rapper and ended the Yeezy line, called Ye one of the “most creative people in the world.”
Ye’s contract with Adidas was initially put under review after he wore a “White Lives Matter” shirt and appeared in a post with conservative commentator Candace Owens. After he posted that he was going “death con 3 on JEWISH PEOPLE” on his X account, Adidas broke its contract with him. The decision likely wasn’t made lightly. Adidas expects to lose more than $1 billion from the split, although selling off the remaining Yeezy products has lightened the load slightly.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Adidas CEO Doesn't Think Kanye West 'Meant What He Said' With the Whole Antisemitism Thing“I don’t think he’s a bad person. It just came across that way,” Bjørn Gulden said on a recent podcast
Read more »
Adidas CEO says Kanye West didn’t mean to attack JewsAdidas chief executive Bjorn Gulden said it was “unfortunate” that Kanye West’s vocal antisemitism led to the end of his Yeezy sneaker line.
Read more »
Kanye 'didn't mean what he said' about Jews, Adidas CEO saysAdidas CEO Bjørn Gulden said he doesn’t think Kanye West “meant what he said” when the rapper spewed antisemitic comments last year that ended a lucrative relationship for both.
Read more »
Adidas CEO Talks Kanye West After Yeezy Fallout: ‘I Don’t Think he Meant What he Said’“We lost that business, one of the most successful collabs in history. Very sad,” the Adidas boss says in a new podcast.
Read more »
Adidas CEO On Kanye West After Yeezy Antisemitism Fallout: “I Don’t Think He Meant What He Said”Bjørn Gulden, chief executive of Adidas, has given his first in-depth public comment on the fallout of his company’s relationship with Kanye West following the rapper-designer’s repeated antisemiti…
Read more »
Kanye West’s ‘wife,’ Bianca Censori, tells ‘jealous’ friends to ‘f–k off’: reportThe model’s friends reportedly have voiced “concerns” over her relationship and controversial behavior with the rapper.
Read more »