Discover how Jorgina Heugh transformed her side hustle into a thriving business, Adore Her by G, after losing her job during the Covid-19 pandemic
Jorgina Heugh , 32, from Protea Park started her small business Adore Her by G, hoping to bring in income after losing her job due to the Covid-19 pandemic.What started out as a side hustle to ensure she had food on the table has now turned into a full-time job for this mother of two from Atlantis in the Western Cape .
“Once I got home to Atlantis, I had odd jobs here and there. After losing my mother, I also had no one to look after my children . I also had to home-school my children as I could not get them into a school in Atlantis at the time,” Heugh said. Heugh said she spoke to many people, including family, offering shares in her business but no one was interested. She met someone who believed in her concept and he offered her another R4,000 and said he wanted to see if she could bring in a turnover, from there he would invest further.
She not only does supplies eyelashes, but press-on nails, nail glue, lash glue at affordable prices. All products are imported. “Six months into my business, I realised there were not many sales and changes had to be made. The changes brought a different set of clientele. I thought someone knew how to apply lashes. I started working on that. My clientele ranges from 18 - 66.” she said.
Atlantis Western Cape Adore Her Covid-19 Protea Park West Coast Langebaan National Youth Development Agency Iol South Africa Majestic Mey Raymond Ackerman Academy Insider Education Foundation For Top 100 Shining S Youtube R8 Johannesburg Business School Salome Good Hope Fm Warrior Women Awards Gec Africa Johannesburg Elwira Standili Hollywoodbets Seda Entrepreneurship Development Small Enterprise Development Agency Small Business Success Female Entrepreneurship South African Entrepreneurs Beauty Industry Covid-19 Impact On Business
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