The first batch of Adidas' remaining Yeezys went on sale Wednesday and appear to be available through Adidas' app “Confirmed.”
are back on sale — months after the German sportswear company cut ties with Ye, the rapper formerly known as Kanye West.in late October, in light of his antisemitic remarks and other harmful behavior. In the months that followed, the fate of 1.2 billion euros worth of unsold Yeezys remained unknown — until earlier this month, when Adidas CEO Bjørn Gulden
Wednesday’s release marks the first time that Adidas has sold Yeezys since the partnership termination in October. The Yeezy products up for sale will include already-existing designs as well as those that were initiated in 2022 and set to be released in 2023, Adidas previously noted. At a May 11 annual shareholder meeting, Gulden explained the company made the decision to sell and donate Yeezys after speaking with nongovernmental organizations and groups that were harmed by Ye’s comments and actions.Some details of Adidas’ plans are still unclear — including how many Yeezys will eventually go on sale and what portion of sales will be donated. The Associated Press reached out to Adidas for further information on Wednesday.
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