Some of the leftover $1.2 billion worth of Kanye West’s Yeezy shoes are back on the market after Adidas announced that proceeds would go to various charities.
“After careful consideration, we have decided to begin releasing some of the remaining Adidas Yeezy products,” Gulden inFriday. “Selling and donating was the preferred option among all organizations and stakeholders we spoke to. There is no place in sport or society for hate of any kind and we remain committed to fighting against it.”
“At a time when antisemitism has reached historic levels in the U.S. and is rising globally, we appreciate how adidas turned a negative situation into a very positive outcome. They have shown real thoughtfulness in engaging with community organizations working to combat this pernicious and stubborn hatred,” ADL CEO Jonathan A. Greenblatt added in a statement.
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