“We should be the best, not the best women.” Athletes, executives and coaches on what they expect—and hope—for women’s sports.
The Women’s National Basketball Association and its athletes recentlythat tripled compensation for top players and boosted average salaries above six figures for the first time. Last year’s Women’s World Cup drew 1.1 billion global viewers. As the world turns to the Tokyo 2020 Olympics in July, the biggest star heading into the Games arguably isn’t a male sprinter or swimmer but world-champion American gymnast Simone Biles.
Yet women at all levels of sports still have much ground to gain in pay and opportunities. Women’s professional soccer and hockey leagues in the U.S. still have relatively low salaries and small followings compared with their male counterparts’, and women’s teams struggle to gain footholds on a sports-broadcast calendar where men’s leagues have had a decadeslong head start.
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