Wikipedia's new sound logo had a seriously ambitious design brief

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Wikipedia's new sound logo had a seriously ambitious design brief
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We'll have this stuck in our heads all day.

Most designers will have received some tough briefs in their time, but Wikipedia's call for proposals for a sound logo was a particularly tall order. The community-run online encyclopaedia wanted nothing less than"the sound of all human knowledge" for its new audio identifier.

And it thinks it's found it in a sonic logo that will be rolled out from mid-year. So what does the sound of all human knowledge sound like? Well, it's a mix of traditional and contemporary sources of learning: a flutter of pages turning and frantic typing followed by some chirpy electronic chimes . 🔊 Wikimedians, are you ready? We are thrilled to announce that we have found the winning entry to The Sound of All Human Knowledge contest! Fun fact: We used the actual sound logo to create the sound wave in this video. ▶️ #WikiSoundLogohttps://t.co/GykcY54WfE pic.twitter.com/RYhK2tVCmjStrictly speaking, a logo is a visual identity, but sound idents are frequently called sound logos or sonic logos, since they serve much the same function. And they can be hugely effective.

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