'If this coalition of the merely-getting-on-a-bit and the wrinkly is in the process of breaking down, then that spells doom for the Tories'.
In the past few weeks quite a lot has been written about how theare losing the young. For anyone under 30, voting Tory is as counter-cultural as a fondness for Val Doonican. But that’s not the only bad news.
On LGBTQ+ rights, just 48% see this as an issue which is important, compared to 62% of the next cohort down the age scale and 64% of 18-24-year-olds. On whether they feel “proud” to be British, just 58% of 35 to 59-year-olds say they are, compared to 70% of the 60+ age group.
The cost-of-living crisis is impacting 45 to 59-year-olds - less likely to be mortgage-free, more likely to still have children living at home than those aged 60-plus. In the oldest group, only 24% said their financial situation was unchanged on a year ago, compared to 32% of those aged 60 and over. The same does not go for cultural, attitudinal shifts. These are like the political climate, while economics is more like the weather. The British Election Study graphs of the last three elections, and many elections before that, show a steady increase in the Tory vote as people get older - and a decline in Labour support. Without the “grey” vote, lumping the middle-aged in with those much older, there would not have been Tories in government since 2010.
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