Why Twitter’s set to be a loser with or without Musk

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Why Twitter’s set to be a loser with or without Musk
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Stock are likely to freefall if the Tesla CEO gets his way, while the company will be run by an unpredictable owner if it prevails

Elon Musk has announced plans to walk away from his $44bn purchase of Twitter. Picture: BLOOMBERG

Musk’s regulatory filing on Friday announcing plans to walk away from his $44bn purchase touched off a nightmare scenario for Twitter, where only bad options remain. Chair Bret Taylor responded by vowing to enforce the deal in court, but the company’s leadership is already losing the trust of staff after months of uncertainty and stress.

Those feelings were directed towards Musk when employees thought he still wanted to buy the company. His change of heart has only intensified frustration with Musk and with Twitter’s management and board, which some employees are publicly mocking on Twitter — though there is an internal directive not to speak publicly about the deal, according to people familiar with the matter.

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