Beloved big-box store Target has found itself in the crosshairs of a very-online, anti-LGBTQ contingent.
from their collection, as well as reposition the goods further back in some Southern stores.
The big-box store has become a beloved destination not just because of its fun, red-and-white aesthetic, but because it welcomes shoppers to peruse the aisles endlessly, Starbucks-in-hand. It’s a safe-haven for white America, the pinnacle of suburban luxury and middle-class comfort. Now, that deep identification has turned into anger, with people feeling that their sanctuary has been taken over.
At the start of May, Target rolled out its annual Pride collection, a series of apparel, accessories, and and various other goods celebrating the LGBTQ community and June’s pride month. In addition to Target-branded items, the collection also includes “community created” picks, items designed and created by LGBTQ-owned brands.
“I wanted to ensure that any young people who saw Abprallen in Target would know that who they are is beautiful, purposeful, and worth expressing,” Carnellin May. “I wanted to create a range that would embrace younger me and tell him that who he is is more than OK, that being trans is special and wonderful and that the closet is not made for him to thrive in.”
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