Target once distinguished itself as being boldly supportive of the LGBTQ+ community. Now, it has tarnished that status after removing some LGBTQ+-themed products and relocating Pride Month displays to the back of stores in certain Southern locations.
Gift this article Share this article paywall-free. Email Copy Link Copied to clipboard NEW YORK — Target once distinguished itself as being boldly supportive of the LGBTQ+ community.
People are also reading… The uproar over Target's Pride Month marketing — and its response to critics — is just the latest example of how companies are struggling to cater to different groups of customers at a time of extreme cultural divides, particularly around transgender rights. "The country is far less homogenous than it ever was," he said."For any brand, it's not 'one size fits all' anymore."
World LGBTQ+ history before Stonewall Target has long been seen as a trailblazer among retailers in the way it embraced LGBTQ+ rights and customers. It was among the first to showcase themed merchandise to honor Pride Month, which takes place in June, and it has been out front in developing relationships with LGBTQ+ suppliers.
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