On Monday, Apple is expected to announce its first new major product line since it unveiled the Apple Watch in 2014.
It could also be pricey, retailing for as much as $3,000, according to a note from TD Cowen analyst Krish Sankar, and could only sell in the hundreds of thousands in the first year. By way of comparison, the Apple Watch sold millions in its first year.
Apple seldom invents something unprecedented. Instead, it takes existing ideas and refines them in critical ways that make them a lot more appealing to consumers. "Apple has a trust and a granted entitlement that no one else has, and they've earned it," said Jarrett Webb, a technology director at Argodesign who develops mixed-reality apps. "They have this leadership position and this poise to help define, and give confidence, to this new form of computing.". Steve Jobs, founder of Apple and CEO at the time, described the new device as a combination of three things: an internet communications device, an MP3 player and a phone.
Around the same time, Apple started buying several companies focused on specific technologies that could end up in a headset.
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