Apple’s RealityPro headset is nearly here, and I’m excited to see what Apple has in store. But I’m also concerned that it could be a huge flop. Here’s why.
Apple is set to launch its Reality Pro headset — its most anticipated new product in years — at the company’s Worldwide Developers Conference on June 5. I’m excited to see what the Cupertino firm unveils on stage, and there are plenty of reasons to hope that the device will revolutionize the industry.
Rather than rushing headlong into a new market without understanding what will work, Apple bides its time, sees how its rivals have failed, then comes out with something that is the best product around. That tried-and-true approach gives me confidence that Apple has done its homework with the Reality Pro and will give us something that blows us all away.
If the Reality Pro is going to succeed, it needs to appeal to different people, and I know that Apple knows that. By offering up virtual reality and augmented reality, work, and gaming apps, and much more, there could be something for everyone. Apple needs to make mixed reality something for everyone, in the same way that iPhones and MacBooks are.
It’ll have strong developer support Apple is usually pretty good at getting developers on board with its new projects. That’s essential because without third-party apps ready to go, the Reality Pro headset’s appeal will be greatly reduced.
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