We're not making it up: mascara is Mzanzi's most popular cosmetic

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We're not making it up: mascara is Mzanzi's most popular cosmetic
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An interesting new survey has delved into Mzansi's cosmetic bags.

Thusi says it makes sense that women would own multiples, given that most of those surveyed said price was the main factor they took into account when purchasing cosmetics. Furthermore, 43% said they bought cosmetics when they were discounted as opposed to when they’d run out of something or simply when they felt like it .

“Buying makeup on buy-one-get-one-free promotions or buying multiple products that one loves when they are discounted makes sense as it is future planning and is kind to the pocket,” she adds.We're all about the eyes: the five most-used makeup products are mascara, foundation, lipstick/lip gloss, eyebrow pencil and eye liner.only 13% of those surveyed said it took them five minutes or less to do their makeup. The remainder take anywhere from five minutes to half an hour.Only 13% said don't wear makeup at all. Of those who do, the majority said they only do so"sometimes".On average number, we own 19 cosmetics but we only use seven of these regularly.

Only 10% said they didn't care about the ecological aspect of cosmetics. The majority said they buy eco-friendly cosmetics when these are reasonably priced, and the remainder said they always buy them.

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SundayTimesZA /  🏆 47. in ZA

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