Cardboard ads were sometimes used as insulation in homes, which is how some of them survived.
Every once in awhile, though, old streetcar ads made out of cardboard pop up in antique stores or on Craigslist or eBay. Not adsThe Found and The Freed on Victoria Drive recently picked up several from a collector in Victoria, including a lovely red, white and blue poster of a majorette in a marching band enticing the masses to Happyland at Exhibition Park, “where everybody plays.”
When the Cromie family owned The Sun in the 1930s, 40s and 50s, the paper was always doing streetcar ads like this. One declares “There’s More News in the Sun,” another advertises “The Romance of Vancouver,” a 1940 local history series written by Alan Morley. Some are in rough shape, especially the ones in the floors. But others retain their lustre, and reproduce well — Imprint Graphics on Broadway recently made a copy of the Sun poster that looks almost as good as the original.Article content
In 2017, the cabin was restored and turned into a floating artists residency. During the restoration several 1920s posters were discovered under the floorboards. They’re a little smaller than the typical streetcar ad, so may have been used on sandwich boards outside venues.Article content Local history buffs will be enticed by the name of the printer: Timms Show Print Service. That would be A.H. Timms, the brother of Philip Timms, the great photographer of early Vancouver.
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