Viewers say streamers like Netflix are better value than pay-TV like DStv
In this photo illustration, the logos of media service providers, Netflix, Am.azon Prime Video, Disney + and Hulu are displayed on the screen of a tablet.A vast majority of consumers say video streaming services like Netflix offer better value for money than traditional pay-TV services like MultiChoice's DStv.
A majority of consumers around the world who took part in a new research study said by a wide margin of 69% that video streaming services like Netflix offer better value for money than traditional pay-TV services like MultiChoice's DStv. Further, 64% of viewers said that video streaming content is more entertaining.
Smart TV sets are by far the most popular way that people across the world are watching video streaming content, followed by smartphones , PCs and laptop/computers , and then tablets . Criteo's global survey shows that viewing of all types of video streaming content accelerated in 2020 and that 3 out of 5 people are watching more paid streaming services, with more than half who are watching more free streaming services, doing video game live streaming, and watching social media videos.
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