Winning makes big difference in solidifying lifetime of passion among young fans, research says. Canucks losing could have opposite effect.
In some cases the desire to be in a group actually does overcome the failure, like in how the Chicago Cubs maintained so many fans over so many years of mediocrity, but this is a rare thing. In the Cubs’ case, it was often about the experience of being at Wrigley Field, somethingCloverdale minor hockey coach Jeremy Davis is a lifelong Canucks’ fan, though he admits the last 10 years have been tough and the past half-decade truly trying.
And even though the Canucks were in their late ’90s down period as he passed through this crucial age window, there was still a buzz to the team’s efforts through the end of 1997. Then the team went through a brutal — but fast — rebuilding phase. As he entered his teens, the Canucks were ascending into the West Coast Express era.Advertisement 5“My parents were big fans, my dad specifically. We had lots of memorabilia around,” he recalled.
The youngest fans today are part of Generation Z and are coming into sports fandom in ways that are totally unlike the experience of generations before, something all sports leagues are struggling to come to grips with.
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