Universal Standard' new campaign, “Undoing Centuries of Sizeism,” asks important questions about the history and future of fashion
Rochelle Brock
, portrays plus-size models exhibiting a comfort and subtle ease that our current fatphobic landscape has rendered difficult to access - or imagine - if you’re in a larger body. The visuals are striking, and convey a sense of both longing and possibility .Universal Standard/Rochelle Brock Alongside the release, the company published an editorial by Brock that asked important philosophical questions about representation, fashion and bodies:
“What if fashion had always been this way? What if our very beings weren’t taboo, and had been on display all along? What if we were raised on images of femmes like us? What if instead of them expecting mass adherence from us, we expected reverence from them? What if this industry was made for all of us?” wrote Brock.
Brock encourages the viewer to “inhale” the impact of the campaign’s images, and invites us to imagine, “What fashion could have, should have, can still, will, look like.”Universal Standard/Rochelle Brock
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