Universal International Studios’ Beatrice Springborn Details Deal With Quoc Dang Tran and Global Talent Strategy

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Universal International Studios’ Beatrice Springborn Details Deal With Quoc Dang Tran and Global Talent Strategy
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Universal International Studios has struck a first-look deal with “Call My Agent!” and “Parallèles” writer Quoc Dang Tran as it continues a charm offensive directed at inter…

in November 2021 to further align with the Universal Studio Group and sister studios UCP, Universal Television and Universal Television Alternative Studio. Springborn and David O’Donoghue, who were part of the interim international leadership in the last two years, were. The global operation includes “Downton Abbey” producer Carnival Films, Working Title and Matchbox Pictures.

A former Hulu executive, Springborn says the rebrand is “a complete refresh of the way we look at our values, our mission and our vision.” It’s not about doing lip service, she says, but rather about building and rebuilding trust and “being additive to everything we do.” Broadcasters Telemundo in the U.S. and Sky in Europe and global streamer Peacock are the “priority” as far as distribution goes, but the executive quickly highlights that it’s still possible to work with different platforms.

One such example is “Big Little Lies” author Liane Moriarty’s novel “Apples Never Fall,” which is getting a series adaptation at Peacock. “We had a lot of interest across many different platforms, but ultimately Peacock was the most bullish in terms of the deal, and then you’ve got a Liane Moriarty project based on a bestselling New York Times novel helping to drive subscribers.”

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