The company is working to verify fans, filter out bots and others that would buy tickets for resale, and temper fans’ expectations that they will get tickets when sales start next week
Ticketmaster is preparing to sell tickets for Beyoncé’s first tour in six years in a different way, hoping to avoid a repeat of last year’s Taylor Swift debacle.
Beyoncé, who last toured in 2016, released the chart-topping and critically acclaimed “Renaissance,” her seventh studio album, at the end of July. The album, inspired by Black and queer dance music culture and pioneers, is in the running to be named album of the year at this year’s Grammy Awards on Sunday. The “Formation” and “Halo” singer also may set the record for lifetime wins by any Grammy artist.
Jem Aswad, deputy music editor at Variety, said he expected Ticketmaster’s changes to make sales run smoother for Beyoncé. The North American leg of Beyoncé’s tour opens in Toronto on July 8 and closes in New Orleans on Sept. 27, according to the Ticketmaster website. The first tickets go on sale on Monday.
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