Stockholm Design Week 2022: Massproductions launches a collection of everyday accessories, designed by the company’s design director, Chris Martin
When Massproductions’ design director Chris Martin presented the company’s new collection of domestic accessories, he dubbed the collection ‘the rules plus some magic’. The Swedish furniture brand is known for its neo-modernist furniture collections that blend well-considered design and attention to the manufacturing process. ‘The Little Things’, as the collection is called, includes smaller furniture pieces and accessories, objects ‘with the ability to gild everyday life’.
‘I wanted to change the scale of the things I normally design,’ says Martin. ‘It turned out that it is a similar process as when I design furniture; it is the same struggle, even for smaller objects. But the reward is worth it, because as the saying goes, it’s the little things that make a big difference.’Martin describes the creative process for the collection as a transition from the rational to the madness, creating a contrast between an object’s functionality and the design approach.
The collection is presented at Massproductions’ store, which opened in February 2022 in an Art Nouveau building in Stockholm’s Södermalm, originally designed in 1912 by architect Sam Kjellberg with new interiors by Massproductions’ creative director and CEO Magnus Elebäck in collaboration with Specific Generic. For the launch, multidisciplinary designer Paul Vaugoyeau created a foil-clad room at the back of the store.
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