YARMOUTH, NS – The tourism industry in Yarmouth & Acadian Shores saw the highest growth in room night sales of any destination in Nova Scotia in 2022, ...
The Cape Forchu Lighthouse in Yarmouth, N.S. is a popular destination. TINA COMEAU PHOTOYARMOUTH, NS – The tourism industry in Yarmouth & Acadian Shores saw the highest growth in room night sales of any destination in Nova Scotia in 2022, says Yarmouth & Acadian Shores Tourism Association.
"Accommodation sales saw a strong recovery in 2022, and room nights sold surpassed 2019 across all regions,” reads a media release from Yarmouth & Acadian Shores Tourism Association . YASTA CEO Neil MacKenzie believes the strong showing in Yarmouth and Acadian Shores is due to renewed access to the north east United States. The Cat ferry, operating on the Maine-to-Nova Scotia ferry service route, was back on the route for the first time in three years after its last sailing season in 2018. MacKenzie also attributed increased interest in the destination of Yarmouth & Acadian Shores to the increase.
Increased marketing spending, a television production, and significant events hosted in the community also played a role in the region's success over the past year, YASTA says, referencing“The show reached North American audiences and featured beautiful shots of the Town of Yarmouth and the surrounding area, showcasing Nova Scotia's small-town charm,” YASTA states in a media release. “with a live, all-day national broadcast by Radio Canada of an Acadian Day concert in West Pubnico.
The campaign called ‘Your Ocean Playground,’ will run through the end of summer in Ontario, Quebec, Connecticut, Maine and Massachusetts.
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