With its eye-candy design and small carbon footprint, the humble shampoo bar is making a bid as hair care’s newest It item.
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Three years ago, when Valerie Grandury was taking a bath, she had something of an aha moment: “I looked at all the” recalls the founder of the Los Angeles–based skin-care line Odacité, who soon discovered that an estimated 552 million plastic shampoo bottles end up in landfills every year. “I thought, There has to be a way to make a solid shampoo that gives you the pleasure of your regular shampoo without the plastic.
“Eliminating water is the most effective way to deliver a great plastic-free shampoo without sacrificing convenience,” says By Humankind cofounder Joshua Goodman, whose all-natural cold-processed sticks arrive in a recycled-paper box alongside a quick-drying shower dish to preserve their lifespan. “Your hair has to get used to the solid format,” concedes the French coloristis enriched with hydrating aloe vera.
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