Loyalty programmes have grown in popularity in South Africa, with three shopper savings cards standing out above the rest.
The use of loyalty programmes in South Africa, which includes shopper savings cards, has increased significantly from 67% in 2015 to 76% in 2023/2024.” by loyalty consultancy Truth & BrandMapp, both men and women are participating in loyalty programmes equally for the first time.
Also, while some consumers prefer to accumulate rewards over time, others seek instant gratification. The primary motivations for economically-active consumers to participate in loyalty programmes include instant rewards , accumulating points for significant rewards , and earning more rewards by spending more .
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