More South Africans are using loyalty programmes – and using them more often – as households fight to keep up with the rising cost of living.
Market research firm BrandMapp and consultancy Truth have published the 2023/24 Loyalty Whitepaper, revealing which loyalty programmes are the most used in South Africa – with Checkers Xtra Savings now in the top spot.
Among respondents, around 30% indicated that they were using loyalty programmes more over the past year – echoing findings from analysts, debt councillors and the banking sector, where they pointed to South African’s becoming more reliant on different ways to counter the rising cost of living in South Africa.
There were no other changes in terms of top 10 positions and FNB eBucks remains the only non-retail loyalty programme within the top 10 most-used loyalty programmes.
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