heavy blush 🤝 everyone in the world
explains that many beauty trends from East Asia are lumped together as K-beauty, “Just because a makeup look is on an East Asian girl does not make it K-beauty.” She continues in the video, “There are overlaps between Chinese, Korean, and Japanese makeup styles, but they’re all pretty distinct.”, “I wouldn’t necessarily say there’s one origin of the trend, as I believe that heavy flushed blush isn’t necessarily specific to one culture.
A large reason as to why heavy blush is increasing in beauty is due to its youthful aesthetic. Wu continues, “In East Asia, that blush placement is seen to be more youthful, as opposed to a more sculpted look from putting blush only on the cheekbones. A lot of people also like wearing it to mimic a sun-kissed look in summer or a flushed look in the winter.”Some of the subcultures that largely influence the Douyin heavy blush trend in Western media are anime and “kawaii” culture, notes Wu.
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