The rise of San Francisco's 'world famous turkey sandwich'

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The rise of San Francisco's 'world famous turkey sandwich'
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'Whenever someone orders something other than a turkey sandwich, I feel sorry for them for doing it wrong.'

Inside an unassuming grocery store situated in the shadow of Sutro Tower on Arguello Boulevard and Cabrillo Street, a bold proclamation is plastered everywhere.

But Andy Rothschild, who grew up four blocks away in the Inner Richmond and has been a frequent customer for most of his 32 years of life, said he’s never really viewed Arguello Market as a place to buy groceries.A hot roasted turkey sandwich on Dutch Crunch at Arguello Market in San Francisco on April 10, 2022.

Peter Qaqundahat poses for a photo with his father Sal, the owner of Arguello Market on April 10, 2022.Owner Sal Qaqundah, who bought the market in 1984, said the roast turkey sandwich is his best-seller by a long shot. The store makes around 150 turkey sandwiches every day, encompassing about 70% of the orders made at the deli counter. The market also goes through 12 turkeys weighing 25 pounds each during the lunch rush.

. It was a runaway success, due in part to the central location and heavy foot traffic, but after about nine years, he lost his lease and was given 30 days to vacate the premises.

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