Much like what’s happening in the car industry, South African smartphone buyers are increasingly opting for Chinese brands.
Counterpoint Research’s Market Monitor of South African shipments in 2023 showed that total smartphone sales increased 29% year-on-year.While that improvement came off a low base of 1% market share in 2022, it is impressive that it climbed from 1% to 13% market share.The top four best-selling Chinese brands accounted for 39% of South African smartphone sales in 2023.
The South Korean tech giant’s total smartphone shipments declined by 6% year-0n-year, while its market share dropped from 29% to 21%. That is because the United States banned companies from doing business with Huawei, officially due to its close ties to the Chinese government. Despite significant global headwinds, an industry source has told MyBroadband that South Africa is Huawei’s biggest market outside China.
This is achievable thanks to China’s big economies of scale, vast production power, and relatively low labour costs.
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