The rise and fall of Victoria's Secret, America's biggest lingerie retailer - Business Insider

The rise and fall of Victoria's Secret, America's biggest lingerie retailer

The brand began to cement its image over the next few years. In 1995, its famous annual fashion show was born.The show, which was run by Ed Razek , became an iconic part of the brand's image.

Body by Victoria was a"blockbuster success" and more than doubled the sales volume of any other bra that Victoria's Secret had previously launched, Michael Silverstein wrote in his book,"Trading Up."

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