The real winners of the Amazon vs Takealot battle in South Africa

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The real winners of the Amazon vs Takealot battle in South Africa
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It’s uncertain who will dominate e-commerce in South Africa between Takealot and Amazon, but it’s a good news story for the everyday South African.

It is unclear who will emerge as the leading e-commerce platform in South Africa in the fight for dominance between Takealot and Amazon, but what is certain is that consumers will be the real winners.

After its launch, everyone is watching how Amazon will affect South Africa’s top online retailer, Takealot. Amazon is expected to impact this market share further; however, in a rapidly growing market, it will also likely carve out its own space rather than take all its business from Takealot. He stated, “The first is product selection. The second is offering great value for money and reasonable prices. We want customers to know that every time they come to the store.

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