Despite e-commerce growth, South Africans’ preference for in-person shopping presents a challenge for Amazon’s upcoming launch.
While e-commerce has seen significant growth, South Africans still largely prefer in-person shopping. This means newcomer Amazon will face an uphill battle when it launches in the country.
“Although e-commerce has grown tremendously due to Covid-19, South Africans have returned to shopping centres over the last three years,” he said. “South Africans still value in-person shopping, especially at one-stop centres that offer access to everything in one location,” said Chotoki. Bob Group managing director Andy Higgins previously predicted that Amazon’s growth in South Africa would take longer than expected.
“I hope that Amazon’s launch in South Africa will uplift e-commerce and help everyone in the market.”
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